WebStack Syndicated eCommerce Services

 

Sales Channels

 

WebStack's Syndicated eCommerce Networks enable manufacturers to optimize the various sales functions of their channel partners (distributors, dealers) and find opportunities to further integrate them for maximum efficiency. By networking the various sales components (catalog, fulfillment, financing, marketing, sales, payment processing), each channel member will better understand their role and how to best apply their capabilities for the benefit of their customers. This process also creates opportunities to innovate new processes and incorporate new technology.

 

Distributor Co-ops

 

Many of America's largest corporations have adopted B2B e-commerce as a major business imperative, especially in the manufacturing sectors. These companies are attempting to disrupt the traditional sales channels that are the hallmark of our country's economic success. To combat this threat, distributors across the country are establishing co-ops to bring the competitive advantages of scale and new technology to their own businesses.

WebStack’s Syndicated eCommerce Networks are the perfect competitive response. These networks can preserve the advantages of the traditional sales channels while providing new opportunities for innovation and adapting new technology to alter, or refine their own processes.

 

Sales Representatives

 

Manufacturers' sales reps do not need to be left out of the B2B excitement. Collaborative partnerships between manufacturers’ sales reps and other businesses in their industry are the technological next step, creating new opportunities for innovation and collaboration. For instance, a fertilizer manufacturer’s sales rep could sponsor on-line stores that provide region-specific fertilizer products on-line along with agricultural equipment dealers that sell new and used sprayers throughout the rep’s territory. The synergy created can greatly increase the manufacturer's marketing footprint and add to the reps ability to acquire more sales leads via electronic requests and social media. At the same time, co-opting the cost of the service will provide a superior online presence and greatly reduce the monthly cost to each partner.

 

Trading Partners

 

Syndicated eCommerce Networks enable manufacturers to optimize the various sales functions of their channel partners (distributors, dealers) and find opportunities to further integrate them for maximum efficiency. By networking the various sales components (catalog, fulfillment, financing, marketing, sales, payment processing), each channel member will better understand their role and how to best apply their capabilities for the benefit of their customers. This process also creates opportunities to innovate new processes and incorporate new technology.

In 2002, Honeywell teamed with WebStack to develop the original Syndicated eCommerce Network by sponsoring a business service enabling their HVAC contractors to open their own e-commerce stores online. Today, these networks have become the signature offering of WebStack and the one that we have used as the foundation for developing our e-commerce platform and the associated infrastructure and support service.

 

Trade Associations

 

Trade and Professional Associations can use Syndicated eCommerce Networks to sponsor Magento’s leading e-commerce technology to their members at a highly discounted rate. WebStack's service includes custom design & branding of every store, an industry-specific catalog of products and services, and professional support for the lifetime of the service. Member stores will all be hosted on a WebStack dedicated server within a secure Internet cloud at a top-tier data center.

 

Home Builders

 

Home Builders can sponsor Online Service Malls to residents of their new-home subdivisions through Syndicated eCommerce Networks. The mall’s e-commerce mini-shops are operated by the various sub-contractors (HVAC, electrical, plumbing, etc.) who actually constructed the homes in each subdivision. Homeowners schedule service calls and purchase service contracts or replacement parts using their mobile devices. Such services create long-term relationships and upgrade home sales as the homeowner's family grows.

 

Utilities

 

Partnerships between utilities and residential contractors are the perfect opportunity to deploy a Syndicated eCommerce Network for the benefit of the utility's customers (homeowners/businesses). For instance, service agreements/homeowner's insurance, underwritten by a utility can provide homeowners freedom from worry over utility breakage over the last few meters of the service lines from the street. The network can be used to alert the utility of the problem, dispatch a repair team and execute payment transactions when the service is complete. The on-line synergy created between the utility, contractor, and homeowner can be a valuable contributor to maintaining good homeowner relationships. And, depending upon the state laws, the undewriter for such insurance can even be a third party sponsor of the network.

for Business to Business to Business